FOR IMMEDIATE RELEASE
Contact: Julia Markham-Cameron, email@example.com, (312) 955-0818
Chicago, IL (November 9, 2015) — Chicago education technology company ThinkCERCA, an online literacy platform for close reading, argumentative writing, and critical thinking, is pleased to announce three new marketing hires to help the company develop its product and expand its reach into schools across the nation: Cam Balzer as chief marketing officer, Elizabeth Riley Boyer as director of marketing and communications and Lia Macsherry as marketing manager. Together, these hires will spearhead the company’s marketing operations as it grows and continues to offer teachers the educational tools they need to maximize student achievement.
Cam Balzer brings over 15 years of experience in web development, digital marketing and growth strategy to his role as chief marketing officer of ThinkCERCA. Balzer was previously the chief growth officer at MightyNest, where his passion for working within schools and their communities was ignited. There, he focused on leveraging the company’s technology to foster healthy communities within schools across the U.S. and drove the company’s growth through two rounds of fundraising. Prior, Balzer served as the CMO of Threadless and built a marketing team focused on growing the company’s art community through social media and partnerships with companies like Gap and Twitter. A graduate of the University of Alberta and Northwestern University, where he earned a master’s degree in English, Balzer’s fascination with web-based technology started as a teacher’s aide, when he built hand-coded websites for students to share their written work. At ThinkCERCA, he will lead all marketing strategies and operations including strategy, branding, and building a vibrant ThinkCERCA community.
Elizabeth Riley Boyer joins ThinkCERCA as the company’s new director of marketing and communications. Previously the director of operations and communications for Impact Engine, Chicago’s first social impact investment fund and accelerator, as well as the digital engagement editor for Chicago magazine, Riley Boyer brings experience in storytelling, content strategy, community outreach and social impact marketing. A graduate of the University of Texas at Austin and the Medill School of Journalism at Northwestern University, her writings on the social impact space have been featured in the Huffington Post and Crain’s Chicago Business, among others. Riley Boyer will oversee and execute on ThinkCERCA’s marketing, storytelling, social media and content strategy initiatives.
Lia Macsherry brings years of marketing and education experience to her role as ThinkCERCA’s marketing manager. Most recently, Lia worked as a marketing manager at Millennial Media, a mobile advertising platform. Her primary responsibilities focused on events such as high-end networking receptions, conferences and local meet-ups in addition to managing monthly newsletters and external facing email campaigns. Prior to Millennial Media, she worked with Discovery Education for three years as a field marketing specialist, supporting the partnerships team with all marketing efforts including events, content creation, graphic design and strategy to create, build and maintain meaningful client relationships.
“We are pleased to add Cam, Elizabeth and Lia to ThinkCERCA as we continue to work with educators to deliver the best possible product to benefit student achievement,” said Eileen Murphy Buckley, CEO of ThinkCERCA. “Together, they provide the experience, savvy and creativity needed to grow ThinkCERCA and enhance our ability to reach teachers all over the country with the tools they need to help students succeed.”
ThinkCERCA’s personalized literacy platform helps teachers grow students’ critical reading and writing powers. With more than 380,000 students and teachers using its platform in all 50 states and 130 countries, the company has partnered with prominent leaders in education, including Follett Corporation, and has been featured by The Atlantic, Education Week, and EdSurge. In July 2013, ThinkCERCA was the recipient of a Bill & Melinda Gates Foundation Literacy Courseware Challenge grant, and in December 2012, graduated from the inaugural class of Impact Engine’s social impact accelerator. To learn more, please visit www.ThinkCERCA.com.