ThinkCERCA is here to provide schools and districts with the essentials to spark courageous thinking–from teaching students how to articulate their ideas clearly to building up an engaged citizenry that extends well beyond the classroom.
The ability to express one’s thoughts effectively and reason critically takes true courage. Good educators are the spark that transforms information into insights. Empowering students to think critically unleashes a chain reaction, giving them the confidence and curiosity to ask questions and take intellectual risks. With CERCA, students now have a lens to think through and analyze anything.
All educators, regardless of their degree of passion or years of experience can thrive using ThinkCERCA. Our purpose is to give all teachers and administrators the support they need to do the job they want to do. When schools and districts use ThinkCERCA to its fullest potential, the results are powerful.
By giving every educator the resources needed to spark courageous thinking, we can truly have an impact on student growth, creating equitable access to quality education, and cultivating instructional ownership.
Like many of our partner schools and districts, ThinkCERCA is an organization that embraces a growth mindset. Carol Dweck, best known for her research on mindset psychology, found that employees at organizations with a culture of development mindset reported having higher levels of trust, ownership, and commitment, and believed that their organization fostered more innovation, collaboration, and risk-taking.
Recognizing that cultures like this are not built overnight, what does having a growth mindset mean for the ThinkCERCA team and how we operate day to day?
Additionally, ThinkCERCA embraces a core set of values that should act as guiding forces for everyone at the company.
Mission-Driven – You will be hard pressed to find someone at ThinkCERCA who did not join our team because of its mission of helping all students become confident, critical thinkers. Our mission is what binds us together as colleagues and helps guide every decision.
Empathetic – We cannot achieve our mission without truly understanding the problem we are trying to solve. This requires putting ourselves in the shoes of students, teachers, and administrators and observing classrooms whenever possible.
Collaborative – We operate at our best when we continually seek input from other team members and departments. In fact, every Thursday afternoon, we carve out time to do just that.
Diverse – We represent students, teachers, and administrators from all backgrounds, races, and ethnicities, and as such, owe it to our company to hire people from all backgrounds, races, and ethnicities. This is a value we consistently push for throughout our hiring, recruiting, and staff retention practices. (See our Commitment to Diversity and Inclusion.)
Transparent – Transparency creates trust. Every member of the ThinkCERCA team is encouraged to be as transparent as possible with customers and colleagues alike. In return, the company is making visibility into departmental practices, company goals, financials, and hiring practices a priority as we continue to grow our company. .
Inclusive – In order to have a diverse culture, we must strive to create an inclusive and supportive environment for all team members regardless of gender, race, ethnicity, sexual orientation, disability, religion, and age. (See our Commitment to Diversity and Inclusion.)