ThinkCERCA Employee

Elisabeth Klann

Senior Design Researcher

Elisabeth has 18 years of experience leading and synthesizing user research for digital product development, including ethnography and contextual inquiry, rapid prototyping and iterative testing and user awareness/adoption strategies.

A graduate of University of Michigan’s School of Information master’s program, she began her digital research career embedded in sixth-grade classrooms as a research assistant to observe and evolve search strategies to inform student project work, and has been an advocate of improving ed tech ever since. She has experience in both the education and commercial development sectors, and in the past has worked for established companies like Britannica Digital Learning, and consultancies like Cognitive Arts. She is an advocate for implementing UX research and design activities more effectively within iterative development processes like agile.

What is your current background on your computer/phone? A picture of Chihiro and No-Face from Hayao Miyazaki’s Spirited Away.

Which Harry Potter house would you be sorted into and why? Ravenclaw, or so I’ve been told based on the number of bookshelves I have and my love of the color blue.

What “lesson from mom” do you still live by today? To never be afraid of looking foolish in the pursuit of learning something new; you’re going to anyway, so embrace it and stay open and you will go further and learn so much more!